First the Fat Boys break up, then Music Television stops
playing music videos, and now BET cuts what could be considered a staple in
mainstream Hip Hop. Today BET’s President
of Music Programming, Stephen Hill,
announced that “106 & Park”
would air its last on-air episode next month, December 19th. This is a major blow to Hip Hop. Since MTV closed its door on music videos, it
ultimately left music artists with few options to showcase their videos. Of course the Internet became the ideal
platform to promote music videos, however, the BET network continued to give
artists a stage and it kept its viewers up to date on everything in the culture. BET accomplished this feat with their answer
to MTV’s “Total Request Live,” commonly known as “TRL.” In the year 2000, BET’s “106 & Park” was
born. The music/variety show would run
for 14 years before finally getting the axe.
According to
sources, the network is focusing on taking “106 & Park “digital. Stephen
Hill said in an internal memo released by the channel that the move online will
bring "106 & Park" to where its audience connects with music the
most.
My question to you
all taking the time to read this article is, “Where do artists now strive to
get their videos played?” People may dismiss the actual value that “106 &
Park” brought to Hip Hop’s table, but no matter how you look at it, it provided
our culture with a place to grow.
Let me know your
thoughts on this, feel free to comment below.
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