As I surfed the
waves of the Internet searching for plausible outlets for my artist Chris DeVille to perform, I
stumbled across a true treasure. What I found was a website called sxsw.com, formally known as, South by
Southwest. South by Southwest (SXSW)
is a set of film, interactive, and music festivals and conferences that take
place every spring in Austin, Texas. This
is an event that started in 1987 and it has grown in size every year
since. The SXSW Music Festival is the
largest musical festival of its kind in the world. The event is the ideal platform for any
musical artist. It has the perfect
audience and the best crowds for networking with over
25,000 industry representatives and fellow musicians combined, plus over 3,000
media members and thousands of fans in attendance. The music festival has grown from approximately
700 registrants in 1987 to nearly 12,000 registrants. This event has hosted many acts during
different stages of their career, including acts such as Prince, Bruce
Springsteen, LL Cool J, Stevie Nicks, and Kendrick Lamar. Aside from the music festival, SXSW Film and
SXSW Interactive events have grown every year as well, most recently bringing
around 15,000 to 20,000 registrants to Austin every March.
“The ever-expanding South by
Southwest festival might cover film, tech and comedy, but to most people, after
27 years it’s the music that matters. Every March people travel from across the
world to Austin, Texas to see bona-fide legends as well as the next big thing.”
SXSW has become
the industry’s premiere event. It is a huge
opportunity for any aspiring artist or anyone looking to break into the music industry. The deadline to apply for next year’s event
is quickly approaching. For those
interested in applying for next year’s event scheduled for March 7 – 16, 2014,
you must submit your application by October 11, 2013.
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